What Prebid connectors are
Prebid connectors are a free solution created by Sulvo to eliminate unnecessary intermediaries in the ad tech chain on impressions where they might not add value. You can add Prebid connectors to your auctions.
Why they are important
Going direct to the buyer's software (their actual Demand Side Platform, the one they log into to upload creatives and funds) is the closest possible connection to the buyer. Websites often have impressions that don't require proprietary data to increase CPM. For those impressions, a direct connection can reduce the intermediaries in the chain.
Available connectors
Current Prebid connectors:
33 Across
Microsoft
Epsilon
ETarget
Gourmet Ads
Index Exchange
Lockerdome
OpenX
PubMatic
RTBHouse
Magnite
Sovrn
Teads
TripleLift
Underdog media
Yahoo Advertising
Reporting
Important: reporting of Prebid bidders will show both in the Sulvo dashboard and in your third-party seller accounts. You will continue getting paid by these providers directly.