DSP-initiated warnings
When Sulvo receives warnings from the buyer's side it is obligated to forward those warnings to the respective publisher partner. Please note that these warnings are not Sulvo initiated. For some warnings Sulvo can initiate an appeal on your behalf. Since these warnings, in almost all circumstances, come directly from a DSP (demand side platform), these can affect site CPMs for all of your ad units on the particular page that's referenced in the warning (not just ads served through the Sulvo platform).
We highly recommend solving these issues as soon as possible
Some examples of the content categories that can cause issues with most DSPs:
Content that can cause blocks:
Illegal content
Content that is illegal, promotes illegal activity, or infringes on the legal rights of others.
Intellectual property abuse
Content that:
infringes copyright. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA).
sells or promotes the sale of counterfeit products.
Endangered or threatened species
Content that promotes the sale of products obtained from endangered or threatened species.
Dangerous or derogatory content
Content that:
incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.
harasses, intimidates, or bullies an individual or group of individuals.
threatens or advocates for harm to oneself or others.
exploits others through extortion.
Enabling dishonest behavior
Content that:
helps users to mislead others.
promotes any form of hacking or cracking and/or provides users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites.
Misrepresentative content
Content that:
misrepresents, misstates, or conceals information about you, your content or the primary purpose of your web destination.
entices users to engage with content under false or unclear pretenses.
engages in "phishing" for users’ information.
promotes content, products, or services using false, dishonest, or deceptive claims.
falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.
is about politics, social issues, or matters of public concern directed at users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself.
Malicious or unwanted software
Content that contains malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network.
Sexually explicit content
Content that:
includes graphic sexual text, image, audio, video, or games.
contains non-consensual sexual themes, whether simulated or real.
may be interpreted as promoting a sexual act in exchange for compensation.
Mail order brides
Content that facilitates marriage to a foreigner.
Adult themes in family content
Content that is made to appear appropriate for a family audience, but contains adult themes including sex, violence, or other depictions of children or popular children’s characters that are unsuitable for a general audience.
Child sexual abuse material and pedophilia
Content that promotes the sexual exploitation of minors.
URL shortening
Unsupported languages
We do not allow content that:
is not primarily in one of the supported languages.
Minimum content requirements
We do not allow monetization where there is no content.
No content includes placeholder content for sites or apps under construction.
Content that can cause restrictions:
Sexual content
Content that:
contains nudity
is sexually gratifying, sexually suggestive and/or intended to cause sexual arousal.
discusses sexual fetishes.
is about sexual entertainment.
promotes sexual merchandise.
facilitates affairs and/or sexual encounters.
provides advice regarding sexual performance.
promotes sexual enhancement medications or supplements.
Shocking content
Content that:
contains gruesome, graphic, or disgusting accounts or imagery.
depicts acts of violence.
contains a significant amount of or prominently features obscene or profane language.
Explosives
Content that:
promotes the sale of products that are designed to explode and could cause damage to nearby people or property.
contains instructions about the assembly, enhancement or acquisition of explosive items.
Guns, gun parts and related products
Content that:
promotes the sale of firearms or sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.
promotes the sale of any firearm-related part, component or equipment whether finished or unfinished, that's essential to or enhances the functionality of a firearm.
contains instructions on the assembly or enhancement of the functionality of firearms.
Other weapons
Content that:
promotes the sale of other weapons that are designed or promoted as products that can be used to injure an opponent in sport, self-defense, or combat.
promotes the sale of knives designed to provide a confrontational advantage (including a disguised appearance or assisted-opening mechanism).
contains instructions about the assembly, enhancement, or acquisition of any product covered under this "Other Weapons" section.
Tobacco
Content that:
promotes the sale of tobacco and tobacco-related products.
Recreational drugs
Content that:
promotes substances that alter mental state for the purpose of recreation or otherwise induce "highs".
promotes products or services marketed as facilitating recreational drug use.
provides instructions on producing, purchasing, or using recreational drugs.
Alcohol sale or misuse
Content that:
facilitates the online sale of alcoholic beverages.
promotes irresponsible alcohol consumption.
Online gambling
Content that:
promotes online, real-money gambling or any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game.
Prescription drugs
Content that:
promotes online sale of prescription medication.
Unapproved pharmaceuticals and supplements
Content that:
promotes the sale of unapproved pharmaceuticals and supplements.
If you receive a warning, we recommend removing or changing the problematic content piece as quickly as possible.
To learn more please see our Publisher Responsibilities Guide article.