Sulvo can maximize your overall site earnings, but only you - as an ad inventory seller / media business / traffic provider - can ensure quality standards are in place. As with any other buyer, you are ultimately responsible for the traffic quality and earnings potential of all of your digital properties.
What Sulvo can help you with:
Appraising deals correctly
Finding a strong buyer
Settling the transaction
What Sulvo cannot help you with (these are publisher responsibilities):
Fixing something that's broken
Selling low-quality impressions at higher than the maximum sellable price (low viewability, overstuffed pages, etc. To learn more please read: Invalid Traffic & Minimum Content Quality Guide)
Thinking about building a thriving publishing business (as a parable)
For many publishers its easier to visualize marketplace mechanics if we discuss it in relation to "real-world", physical examples. We give a detailed example below.
Being a publisher is a lot like having your own supermarket/grocery store.
If you sell quality produce, at market price, in excellent condition, very soon people will know that you are a reputable store/brand/seller and they will want to buy more from you. This demand will allow you to increase prices compared to poor quality sellers and ensures that you have a viable long-term business. Another reason many people decide to buy from a brand is due to "warranties" being in place. Warranties guarantee either a replacement or a fix (e.g. a partial refund). This quality, combined with warranties, adds significant trust to a buyer's purchase decision who, over time, increases their spend in your store. This trust, in turn, increases confidence in the market, and more buyers spend even more in your store, which is precisely what you - as the seller - were aiming for in the first place.
However, if trust is betrayed with repeated issues, such as fraud and quality problems, even with warranties in place, the long-term prospects of your supermarket/grocery store and brand will massively decline.
All of the above is also true for you as a publisher. You opened the store on the very first day you put any ad slots on a page. Since that day, buyers and demand-side platforms (DSPs) have been collecting data about your visitor quality, impression quality and engagement rates (ad viewability, CTR, etc.). This data is already available to them either through their DSP or publicly available sources. Since most buyers plug into most (or all) of the marketplaces, this data doesn't disappear from their algorithms when a publisher switches ad tags. Domain level data is just like the reputation of a store. Ensure you protect your seller reputation (impression + traffic quality) as your future CPMs depend on it.
Sulvo won't be able to help you if your buyers are depressing CPMs due to content violations such as insufficient content-to-ads ratio or due to invalid traffic issues such as recurring accidental clicks and bot traffic. Please read the guide below on how to avoid depressed CPMs and losing out on buyers due to reputation issues.
To learn more please read the Invalid Traffic / Minimum Content Quality article.