TL, DR:
The travel industry is known to be one of the highest spending advertisers worldwide. While Sulvo's technology and operations are not affected we advise that you expect possible turbulence from your advertisers and buyers in the broader online advertising industry as many of their businesses could be heavily impacted. At the same time, there is also a lot more supply coming to the internet in general, which means more traffic is available for buyers as more people spend time online during lockdowns. Please wash your hands and stay healthy!
Full Message:
What is the impact of COVID-19 on the industry?
The worldwide pandemic of the COVID-19 is not just impacting our daily lives, the outbreak is also affecting businesses worldwide with layoffs and entire industries slowing down. Companies in countries or cities that are in a state of government-enforced or self-imposed social distancing are also impacted. Airlines, cruise lines, travel, and related fields are being particularly affected as people stay home. The travel industry, in particular, is known to be one of the highest spending advertisers worldwide.
While Sulvo's technology and operations are not being affected, we advise that publishers expect turbulence from the market while the world braces for the full impact of the pandemic. There are two leading causes of this possible turbulence:
1. Your advertisers’ campaigns could be affected as many of their businesses are feeling the impacts or disruptions because of the virus;
2. At the same time, there is a lot more supply coming online (more traffic as more people are online during lockdowns).
Our demand intelligence platform and partner success team continue to run fully operational and prepared to meet your needs. We appreciate each of our publishers and work now and into the future to be your strategic partner. Please wash your hands, find ways to help others, and stay healthy.
Sulvo Leadership