This is very dependent on your specific website and ad slots and traffic.
It can be hard for a publisher to predict vCPMs upfront as rates correlate with 50-100 different factors, and are highly dependent on each publisher's unique traffic quality. Some of the most important factors include:
Historical domain performance records in the buyer's systems (DSPs - Demand-Side Platforms)
Visibility of ad placements
User engagement rates
Focusing on high viewability and strong engagement rates is important for long-term performance. Only ads that are seen have the potential to affect the site visitors' behavior.
We built Sulvo's unique, patented technology so that you can increase your earnings fast. You can find many reviews about how well it works and how diverse it is covering many scenarios. Even narrow or specific traffic types, such as mobile visits and international traffic (or the combination of the two), work well on the Sulvo platform.