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What types of ad formats can I use?

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What types of ad formats can I use?

Last updated on 06 Oct, 2026

Battle-tested formats

Reliable, high-fill formats with the strongest buyer demand across desktop and mobile.

  • Interstitial - Full-screen at natural page breaks. Full-screen overlay. Tagless, most popular.

  • Site Entry - High impact, highest CPM. Value exchange overlay. Tagless.

  • Sticky Display - Stays on screen while people scroll. Desktop and mobile anchors. Tagless, high visibility.

  • Fluid Display - Fills the space you give it. Multi-size adaptive banner. Universal fill.

New and experimental formats

Modern rich-media formats engineered for incremental yield, viewability and reader attention.

  • Focused Display - One display unit that leads the page. In-article content pause. Attention lift.

  • Video - Outstream video in a compact slot. Outstream sticky video. Premium CPM.

  • Below Article Large Unit - 975x490 or 975x650 for content-rec slots. 975px wide billboard. High impact.

Ask your Sulvo team which formats fit your pages, or start with a free diagnostic at https://sulvo.com.

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