As regulations are changing around the world, many jurisdictions have introduced new requirements for user notifications. These include GDPR, CCPA, LGPD and others. To maximize the value of each Sulvo impression we highly recommend that publishers allow “data processing” and allow “personalized ads” to be shown to the users.
Since Sulvo works with many buyer pools, each buyer system may rely on different signals about the value of the user. While we cannot add the full list, as it changes on the buyer systems, we highly recommend to include the following data providers:
ID5
Amazon
Google
Please keep in mind that buyers tend to bid poorly in data-poor environments, so we recommend that, in addition to the above three, you allow as many ad providers in your Consent Management Platform as possible, as each has the potential to make a positive difference in your CPM.