This is very dependent on your specific website and traffic
vCPMs are extremely difficult to predict because they correlate with 50-100 different factors and highly dependent on each publisher's unique traffic quality. Some of the most important factors include:
Historical domain performance records in the buyer's systems (DSP - Demand-Side Platform)
Visibility of ad placements
User engagement rates
However, we have built our unique, patented technology so that we can go head to head with, or beat, any other provider. You can find many reviews about how well the Sulvo ad server works and how diverse it is in terms of covering a variety of scenarios. It also works well for specific traffic types including mobile visits and international traffic.