TCF (Transparency and Consent Framework) v2.x is an IAB specification to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centers on standardization.
Why Work with TCF v2.x?
TCF v2.0 enables consumers to grant or withhold consent and exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing, for example, the use of precise geolocation.
Publishers employing TCF v2.x gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
How does Sulvo support TCF v2.x?
Through the Sulvo ad tags, Sulvo passes the results of a CMP (consent management platform) to demand partners. With this relationship Sulvo is not a CMP and not a supplier. The TCF relationship remains between the publisher's CMP and demand partner.
For more information on TCF v2.x please see IAB's site here: https://iabeurope.eu/tcf-2-0/