What is Programmatic Direct?
Programmatic Direct deals exist in some marketplaces. This technology allows publishers to manage campaigns that are programmatic in delivery but are negotiated between the publisher and the advertiser directly.
If you have a preferred platform where you manage these deals today, we can help you to bring these into your auctions. It may require additional configuration, but if this represents a significant revenue source for you it may be worthwhile to set these up.
Warning on programmatic direct deals:
We have found many times that buyers want a programmatic direct deal to be set up so that they can bypass the auction to acquire your most valuable impressions for less. We recommend not allowing a buyer to bypass any other buyers/bids as there is typically no upside for the seller.