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Can I show 100% GDPR-compliant ads?

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Can I show 100% GDPR-compliant ads?

Last updated on 15 Mar, 2021

Yes, Sulvo can show non-personalized ads at the domain level.

While Sulvo is GDPR compliant some publishers may choose to comply with GDPR by only showing non-personalized ads.  Sulvo can be configured to show only non-personalized ads on each domain.  This option allows publishers to comply with GDPR by not holding personal data or gaining consent.

Sulvo is a publisher platform not a consulting company or GDPR expert, we cannot answer questions or give advice related to your GDPR compliance.

 

WARNING: While Sulvo is GDPR compliant it does not mean you are GDPR compliant. Your GDPR compliance will depend on your site, your visitor data and ensuring your other ad tech partners are compliant.

 

How to configure non-personalized domains

Personalized settings can be configured per domain by going to Settings - Personalized Ads. If you use consent management in geographies selected, users will receive non-personalized ads unless they clicked "yes" and gave consent for personalized ads. 

Publishers need to have their own IAB approved consent management platform on the site. Sulvo automatically receives the data from the CMP and sells the right ad (with or without consent depending on the user's response). 

 

What's next?

Sulvo has given you options for your GDPR compliance strategy.  You now have the choice of forming a GDPR compliance strategy with Sulvo by adhering to the requirements for data collection or by choosing to show non-personalized ads.

If you would like to review our privacy policy, please go here: sulvo.com/privacy.html

For more information on GDPR please visit the GDPR website: ec.europa.eu/info/law/law-topic/data-protection.

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